Jargon Buster

A creator who is usually top tier with a higher following range and makes branded content in exchange for a fee

A measurable value that demonstrates how a company is performing against its key objectives.

The purchase of keywords (or ‘search terms’) by advertisers in search listings.

Children who have gained considerable followings with kid-oriented content

The LEAN Principles are an industry initiative to improve the overall quality of the consumer’s experience by focusing on Lighter creative, Encrypted ad calls, Ad Choices supported user feedback and Non-intrusive experiences that don’t rely on tactics such as auto-play or sound-enabled creative. The LEAN Principles are intended as guidance for all participants in the production of the digital advertising to follow, in order to address the core reasons for installing an ad blocker.

The traditional system in which a viewer watches a scheduled TV programme when it's broadcast and on its original channel.

Content that can be streamed in real-time over the internet.

A range of services that are provided to mobile subscribers based on the geographical location of their handsets, e.g. local deals and sat nav.

Targeting an ad based on an understanding of the physical location the user is in.