Jargon Buster

Presence in the defined Screen Exposure Zone while content is deemed to be viewable, though this does not require that the content be viewed or listened to. Exposure is also often referred to as Opportunity-to-See. (Source: MRC Digital PlaceBased Audience Measurement Standards Version 1)

Can be utilised as an umbrella term that encompasses any type of immersive content (i.e. virtual reality, augmented reality, mixed reality, 3D, etc.).

A technique that tracks where a user’s eyes are looking. Eye tracking allows developers to optimize the performance of AR/VR experiences by focusing system resources on where the user is looking. Understanding eye movements could also help mitigate motion sickness during VR experiences.

Data acquired by an organisation as a result of an individual's interaction with the organisation either online on their website or mobile app or connected device or offline in their physical locations or by mail or phone.

The measurement of an advertising campaign’s influence on physical visitation to a specified location. This enables advertisers to understand the drivers of in-store visitation.

The physical housing of an advertising display. A frame may show a single static image, a series of images with a scrolling mechanism, or it may have a digital screen capable of exhibiting many individual adverts. Each separate advertising image is called a FACE.

Sometimes called FAST channels, these allow viewers to stream live TV without paying for a subscription.

A purely advertising business model, no purchase is required of the game or available within the game.