Jargon Buster

MRAID or ‘Mobile Rich Media Ad Interface Definitions’ is the common API (Application Programming Interface) for mobile rich media ads that run in mobile apps. MRAID compliant apps all talk the same 'creative language' where things like ad expansion, ad resizing, and getting access to device functionally such as the accelerometer are concerned. This makes it much easier for developers to create rich media ads that will work across multiple apps. For more info about MRAID see here. 

MTA is a method of attributing credit to different touch points in a customer's interaction (for e.g different media channels where the customer viewed or engaged with an advertisement) with the advertiser that resulted in a customer action (for e.g. purchase of goods or services).

There are multiple players interacting with each other inside of the game environment. Multiple players can be interacting online, locally or both.

A rectangular online advert. MPU stands for  mid-page unit as it appears mid way down the page.

Digital advertising that works as part of the main content flow of a media owner’s site and, typically, provides audiences with a ‘content experience’. Native ad formats include content curation units, discovery and recommendation units. Content marketing methods, such as sponsorship or advertorial features, are also sometimes described as native advertising.

Natural (sometimes referred to as organic) search results are those which appear in a separate section (usually the main body of the page) to paid listings. The results listed here have not been paid for and are ranked by the search engine (using spiders or algorithms) according to relevancy to the search terms. 

Net zero requires emissions to be reduced to as close to zero as possible, with any residual emissions addressed through removal based measures where total reduction isn’t possible. The UK’s advertising industry is working to be net zero by 2030, led by Ad Net Zero.

Non-personal data is any information that falls outside the scope of the General Data Protection Regulation (GDPR). This kind of information is also called anonymous data.

Information that may correspond to a particular person, account or profile, but is not sufficient to identify, contact or locate the person.