Jargon Buster

Putting media spend behind top-performing assets

See pay-per-click (PPC). 

The payment method used on search engines to enable adverts to appear under keyword searches. 

A commission structure whereby the advertiser pays the publisher a flat fee for each qualified lead (customer) that is referred to the advertiser’s website.

A commission structure whereby the advertiser pays a percentage or flat fee to the publisher based on the revenue generated by the sale of a product or service to a visitor who came from a publisher site.

An e-commerce model that allows media owners to grant consumers access to their programming in return for payment. Micro payments may be used for shorter programming whist feature films may attract larger sums.

Personal data is covered by the General Data Protection Regulation (GDPR) and comprises any information relating to a person who can be directly or indirectly identified in particular by reference to an identifier, including name, identification number, location data or online identifier.

The mechanism by which products and services (including but not only advertisements) can be delivered to an individual according to the characteristics or attributes of that individual's demography, interests, behaviour, location or other expressed intent and information about the individual.

Information that can be used to identify or contact a person, including name, address, telephone number, or email address. This might also include demographics or behavioural data.