Jargon Buster

Purpose limitation is a way to constrain a task or an operation within a very specific outcome or use

A query string is the set of words entered into a search engine by an individual. Query string formation is simply the process of thinking of the correct query string to get the results required.

A categorisation of games to determine the appropriacy of the content to various age groups.

The number of unique web users potentially seeing a website one or more times in a given time period expressed as a percentage of the total active web population for that period.

Information, data or content delivered immediately with no delay in the processing of requests, other than the time necessary for the data to travel over the Internet.

RTB is a protocol that enables the valuation and bidding on individual ad impressions in real time. The buying takes place through online media exchanges – basically media marketplaces – which connect sellers (publishers) and buyers (advertisers).

A standard business process whose purpose is to collect written information regarding suppliers. 

Retail Media refers to the digital advertising space, retail data assets and in-store opportunities a retailer or marketplace owns, which is then made available to brands for the execution of advertising campaigns. Campaign goals include (but are not limited to) brand awareness, driving sales and new product discovery.

Retail Media includes an increasing range of digital opportunities which can be segmented into off-site, on-site and in-store environments. Retail Media also includes the targeting, optimisation and measurement elements of digital campaigns.

The collective name for online advertising formats that use technology to deliver interactive and audio-visual elements to give richer content and a richer experience.