Jargon Buster

Measure used to gauge the effectiveness of a site in retaining its users. Usually measured by the duration of the visit.

Compressed audio/video which plays and downloads at the same time. The user does not have to wait for the whole file to download before it starts playing.

A business model in gaming that applies subscription fees to access the game.

A video content service for which the user pays a subscription in order to access content e.g. Netflix, Amazon Prime, Britbox etc.

A form of rich media advertising which allows a TV-like experience on the web. It is fully pre-cached before playing. See also Rich Media, Cache.

An advertising technology platform which represents the suppliers of online ads (publishers). SSPs give publishers the ability to increase their website advertising revenues by engaging with multiple demand-side channels (Ad Networks, Ad Exchanges and DSP’s) through a single vendor. 

This is a broad term and, in a business context, refers to an industry or business’ ability to prevent the depletion of natural or physical resources so that they will remain available for the long-term. Sustainability is often broken down into three key areas: economic, environmental and social.

Higher tier creators may also be referred to as ‘talent’ and are usually represented by an agency

Various criteria to make the delivery of an advertisement more precise (age, geographical location or behavioural cues etc.)