December 2024
December’s Joy of Digital Award goes to Waitrose for an ingeniously suspenseful campaign that turned the mystery of a stolen Christmas pudding theft into a national obsession.
For its Christmas ad this year, Waitrose ditched the schmaltz and gave us a festive whodunnit for the ages featuring a host of stars including Succession’s Matthew Macfadyen and Fleabag’s Sian Clifford - plus one very suspicious cat.
November 2024
November’s Joy of Digital Award goes to O2 for a clever campaign that sees an AI Granny fight fraud by keeping scammers on the line.
Created using generative AI by VCCP’s AI agency Faith, Daisy can keep fraudsters on the line for a whopping 45 minutes to an hour with meandering monologues about knitting, grandchildren and the best way to bake a scone.
October 2024
October’s Joy of Digital Award goes to Lidl for a sparkly campaign that sees Martine McCutcheon performing a retail remix of the 90s Gina G classic ‘Ooh Aah... Just A Little Bit’
Created with OMD UK and Coolr, the ad highlights the Lidl Plus app while celebrating "Hun culture" with appearances by pop culture personalities.
September 2024
Winner of September’s Joy of Digital Award, Twinings’ creator-led campaign ‘A New Way to Tea’ promotes the launch of its new sparkling tea on TikTok and marks its debut on the platform.
In collaboration with creator agency Whalar, the heritage tea brand, ventured onto TikTok for the first time with a creator-led campaign to tap into communities and capture the attention of people experiencing the afternoon slump.
August 2024
August’s Joy of Digital Award goes to Samsung for a social media driven campaign that shares the stories of Olympic and Paralympic athletes to celebrate the spirit of openness embodied by the games.
Created with BBH London, The Openness Medal seeks to strike a chord with Gen Z and spark a social movement celebrating those who share past failures and how they overcame challenges.
July 2024
Cadbury’s ‘Yours For 200 Years’ campaign, which celebrates its 200th anniversary and a long-standing home in the nation's hearts, includes a Gen-AI-powered tool that places users in nostalgic Cadbury posters.
Created by VCCP London’s digital experience agency, Bernadette, the ‘My Cadbury Era’ campaign activation is a free tool which allows people to take a selfie, upload it to their favored Cadbury poster and automatically be entered into a £200 prize draw.
June 2024
Summer may have got off to a slow start, but Volvic is coming in hot with a 3D programmatic DOOH campaign for the launch of its Touch of Fruit Sparkling drinks - just in time to quench your summer thirst.“This eye-catching, showstopping campaign truly breaks expectations by embodying the playful, surprising, and exciting nature of Touch of Fruit Sparkling drinks, in a distinctive Volvic way.”
May 2024
What do you get when you cross the shopping channel with a host of four-legged talent? IKEA showed us this month with the launch of its new TikTok campaign ‘The Pet Shopping Network’. The ad, which allowed users to vote on whether they saw cats or dogs starring in the creative, drew on shopping channel cues to promote IKEA’s new Utsådd range for pets.
April 2024
April’s award goes to OVO Energy for its first actionable audio ad with Amazon Alexa, allowing users to tap into live National Grid data to work out whether appliances should take a power nap.
As Joy explains: “The core aim at the heart of this work is to make people more aware of the energy they are using and how small behaviour changes can maximise our use of renewable energy. That’s something we all need to get behind. I love how the campaign uses real-time insights, the power of smart speakers and a little bit of Hollywood stardust to elevate this vital message.”
March 2024
March’s Joy of Digital Award goes to Pot Noodle for its ingenuous use of targeting to serve up more palatable alternatives to the slurp in a tongue-in-cheek apology campaign
When Pot Noodle released its ‘Nothing Satisfies Like a Pot Noddle’ campaign it left a bad after-taste for some, with people taking to X to complain about the slurping noises. Cue a creative response from the brand, who worked with Adam & Eve/DDB and Mindshare to smartly leverage data and identify people most sensitive the slurp.
February 2024
BHF brought livestreams on Twitch to a standstill as part of its campaign to raise awareness about cardiac arrest and the live-saving tools people can use to learn CPR. In total, 16 gamers including AuzioMF, MattHDGamer and Mamabenjyfishy had their streams interrupted, allowing the campaign to reach 11 million people with a particular focus on Gen Z - the age group most likely to train in CPR.
BHF’s media agency PHD worked with gaming specialists GameSquare and Venatus to deliver the campaign.
January 2024
January’s Joy of Digital Award goes to The Current Account Switch Service’s campaign, 'Fish Whisperer'.
Running across AV channels, OOH, social, press and a partnership with Twitch, the campaign puts a humorous spin on financial decision making, encouraging people to consider whether they really do have the right bank account. Ross Newton, Creative Director at House 337, explained, “Financial admin is really dull, and no one ever wants to think about it. So we created a defiant goldfish with jowls, put a spiked collar on him, and gave him a thumping soundtrack.”
December 2023
The first Joy of Digital Award goes to Vodafone’s ‘Elf and Seek’ AR-led Christmas campaign.
The campaign saw thousands of digital elves hidden in ads around the country, utilising AR to encourage people to engage with the creative and win prizes. It was created by Denstu UK&I, with Chris Davey, Dentsu Creative UK’s Head of Creative describing it as “a perfect example of how brands can move into the gaming space in a way that consumers will find instantly engaging and rewarding”.
