ID5 and Evorra's partnership accelerates addressable, privacy-first audience solutions for media buyers replacing legacy cookie-based targeting and delivering cost efficiencies and scalable performance for advertisers, writes ID5's Adriana Jones Lima
The current landscape of data marketing is undergoing a radical change. The transformation was initiated by incoming data privacy laws around the world that challenged the advertising community to evaluate current practices and adopt privacy compliant solutions.
This current wave of change is now being led by independent ad tech solutions. To take advantage of the changing tides, brands and agencies are seeking solutions that support addressability and compliance. By integrating ID5’s privacy-first identity framework with Evorra’s efficient audience capabilities, advertisers can confidently build custom first- and third-party audiences with granular data controls.
Evorra and ID5’s combined technology provides essential audience infrastructure for agencies and brand partners embracing next-generation data strategies - effortlessly supporting advanced signal loss use cases for targeting, CTV, and emerging addressable channels.
Through this collaboration, Evorra and ID5 enable:
- Cost efficiencies: Simplified workflows and seamless integrations that reduce complexity while meeting your bespoke marketing objectives
- Scalable performance: Consistent, high-quality audience targeting across global markets, backed by ID5’s robust identity infrastructure
- Privacy compliance: A future-proof approach that safeguards users’ data and complies with evolving privacy regulations worldwide
- Enhanced data monetization: Evorra’s data partners will increase the advertising potential of their assets, fueling agency partners’ ability to deliver more effective campaigns despite signal loss
Posted on: Friday 7 March 2025
