Adsquare OOH Platform Demo

Adsquare is solving the challenges of Out-of-Home by giving you access to our self-service platform which enables you to easily combine various datasets for improved campaign planning, as well as for fully automated and programmatic activation of DOOH campaigns. 

Check out this 5 min demo to learn how to seamlessly plan and activate your OOH campaigns in just a few steps. 

Step 1: Upload Inventory

Effortlessly upload your inventory list to our platform before you plan and/or activate your Out-of-Home campaign. Our heatmap highlights where the Out-of-Home assets are located, also providing the total number of locations and the number of people who have been exposed to the corresponding assets within a 60 meter / 175 feet radius during the past 12 weeks. If the inventory file contains official reach figures (for example currency data by JIC), then you will see the number of impressions accordingly. 

Step 2: Attribute Filter

The inventory lists may include attributes that are unique to your organisation and you might want to filter by at a later stage. These may include cities, formats, or the media owner. If the inventory is filtered, the reach figures will update immediately. 

Step 3: Segment Modeler

Leverage Adsquare’s rich spatial data in order to filter your Out-of-Home assets based on their locations. For example by its proximity to places of interest, based on official census data or on real-time weather conditions. 

What’s more, you’ll find multiple data dimensions based consumer’s online and offline behaviours. Simply select your desired datasets by dragging and dropping them to the modeler. You can find the best matching audiences, by entering keywords relevant to your campaign or by browsing the data catalogue. Combine your datasets with AND or OR combinations to stay in control of the campaign reach and quality. Form groups by dragging datasets together.

With our Audience Scoring, we enable you to predict consumer movement that puts privacy needs first and foremost whilst still allowing you to effectively reach desired audiences. We do this through a movement behaviour prediction engine. First we combine mobile audience data with SDK-derived background movement data. Then we connect the corresponding audience segments to your Out-of-Home locations. The result is Adsquare’s ‘Audiences in Motion’ – an easy to understand index that scores each audience segment, for each unique location, for every hour of the day.

Step 4: Scoring Details 

Use the slider to adjust the poster score index value and filter your inventory accordingly. Select e.g. an index value > 1 to only select locations with an over-indexing audience, or a lower value to include more locations. Use the slider to filter by Poster Reach. Use the slider to adjust the amount of users being reached around a poster to define the total users you’d like to reach on a campaign. With your new setup in place, you can easily see what locations score high for your chosen target audience either in the form of a heatmap or our 3D view. 

Step 5: Additional Insights

Gain additional insights on when your audience is scoring high, see the distribution of your audience throughout the weekdays, and filter by days and hours of the week.

Step 6: Save, Export or Activate 

Simply save your new campaign setup or update an older configuration. Our export function allows you to download the results for further usage. Alternatively our tool allows for seamless activation in your platform of choice for fully automated and programmatic Out-of-Home campaigns. 

Conclusion

Finally, ‘big’ data in the form of spatial and geo-located audience data is available to deliver the insights needed to make OOH campaigns more relevant to audiences, and the contexts they find themselves in when outdoors. Meanwhile, programmatic automation has finally caught up with DOOH. Take advantage of the opportunities this presents in collaboration with Adsquare.