This content was created by an IAB UK member
Members of IAB UK can contribute to the Member Vault. Log in to submit your content.
Kristina Prokop, Co-Founder of Eyeota and GM of Digital Audiences at Dun & Bradstreet joins ExchangeWire's editorial lead, Mariam Ahmad, to discuss the big data question. The pair discuss what a cookieless future could look like for ad tech, including within APAC, first-party alternatives, and the lack of attention on targeting.
By Kristina Prokop, Co-Founder of Eyeota
Eyeota
Eyeota is here to help you make sense of data. At Eyeota, our team of data scientists and audience experts work with our partners to help them assess their data assets and business objectives, whether it be for digital advertising, insights on your audience, research enhancement, bringing offline data online, distribution of your data in a controlled manner...the list of possibilities goes on and on. And those endless possibilities make data so exciting.
