Advertising in Economic Uncertainty: the role of AVOD

These are challenging times to advertise to cost-conscious consumers. Finding the right channel that allows for flexibility as well as maximum impact and reach, will help agencies and brands outthink and outperform. 

We have taken a look at consumer streaming behaviour across Europe, to provide you with key insights into the media landscape and explain why AVOD will be a key channel in 2023. Here's some of the key highlights we've included in out latest report:

• 36% watch video-on-demand exclusively - up from 21% in 2020 
• 62% will be watching more AVOD as a direct result of the cost-of-living crisis
• 35% want adverts to show how brands are helping them in the face of economic uncertainty