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Audibility Measurement: The Amplifier Research & Development Project

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Ad Tech Attention Audio and Voice
Ad Tech Attention Audio and Voice Consumer Behaviour Effectiveness Measurement Video

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Michal Marcinik, CEO and Founder of AdTonos, explains a groundbreaking study using MRI scans to understand how the human brain responds to enhanced audio ads

In collaboration with Neurensics, AdTonos conducted a groundbreaking study using MRI scans to understand how the human brain responds to enhanced audio ads. The results were precise: enhanced audio ads evoke stronger positive emotions and greater effectiveness than non-enahnced ads. This quest led to the development of Amplifier, a revolutionary technology backed by neuroscience insights.

Amplifier's impact on ad performance is remarkable. Enhanced audio ads consistently outperform non-enhanced ones regarding positive emotions, effectiveness, likability, and annoyance reduction. The technology dynamically adapts ad audio quality across various devices, ensuring optimal sound experiences and heightened engagement. 

Download the report here.

By Katarzyna Bargielska, CMO & Co-Founder

AdTonos

AdTonos is an audio ad tech company and digital audio advertising platform that offers unparalleled solutions for advertisers to deliver targeted audio campaigns in podcasts, audiobooks, gaming, music, and radio streams globally while providing the best listener experience.

AdTonos is a member of IAB UK, IAB Europe, and the European Association of Commercial Radios, representing commercial radio in the European Parliament. The UK’s DIT supports the company.

 

 

Posted on: Tuesday 19 March 2024

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