Back to Member Vault

Audiomob x PepsiCo: Exploring the impact of in-game audio ads

Tags:

Ad Tech Audio and Voice Contextual Targeting
Ad Tech Audio and Voice Contextual Targeting Effectiveness Gaming Measurement Mobile and In-App

This content was created by an IAB UK member

Members of IAB UK can contribute to the Member Vault. Log in to submit your content.

Audiomob’s latest white paper - produced in collabroation with PepsiCo and Mountain Dew - delves into the expanding mobile gaming landscape, now engaging over 3 billion players worldwide

With the integration of artificial intelligence, Audiomob has revolutionised ad performance, delivering highly targeted and effective audio ads that enhance user experience to their 1.2 billion user base. In collaboration with PepsiCo and Mountain Dew, Audiomob’s white paper showcases the powerful impact of audio ads in creating memorable and engaging brand experiences within the gaming ecosystem.

By Christian Facey, Co-Founder & CEO

Audiomob

Audiomob are the creators and pioneers of in-game audio advertising, founded by Forbes 30 Under 30 awardees Christian Facey and Wilfrid Obeng. The founders are backed by major investors including Google, LightSpeed Ventures, and Makers Fund achieving a valuation exceeding $100 million.

Posted on: Monday 10 June 2024

IAB UK Chatbot

Close Chat

Hi, I'm NORI

As the IAB’s AI-powered chatbot, I’m here to help IAB members understand everything about the world of digital advertising. You must be an IAB member to ask a question. To get started, either log into your account or create one below.

Are you sure you want to clear your chat history?

No
IAB chatbot icon