On Device Research are on a mission to make brand measurement studies accessible to all and provide clients with valuable insights to help improve client campaigns, so it's launched Back to School with On Device Research
This week, we launch the first in our series of videos which focuses on the basic question of 'Why do brand measurement studies?' A series of short and sharp educational videos that aim to provide everyone with a better understanding on what brand studies are, what they can tell us, how to better analyse the data and most importantly how they can drive increased campaign success for your brand.
Alistair Hill, CEO & Co-Founder at On Device Research explains the different types of brand measurement studies available to clients and how these studies can help brands understand how their advertising has worked across key metrics such as awareness, consideration and purchase intent, alongside gaining a greater insight into creative and ad format success.
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Posted on: Friday 24 September 2021
