Behind the screens: TV viewing habits in the UK

The way we consume content isn’t what it used to be. With more eyeballs, more screens, and more consumer options than ever, it’s essential that campaigns resonate on the same wavelength as consumers. It’s no secret that the way consumers are watching TV has evolved and it’s now more fragmented than ever. But what are those changes and how will they drive opportunities for advertisers and marketers?

This is where MiQ's latest report comes in. To answer those questions, MiQ has partnered with Sapio to survey 1,200 consumers and advertisers across brands and agencies in the UK. This report deep dives into the key insights and findings.

Here’s a quick look at what you can find inside:

• How consumers are consuming TV, and where.

• How UK advertisers are evaluating Advanced TV success.

• Advertiser insights to maximise ad engagement and results.