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Beyond the cookie: What the future of advertising should look like

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Ad Tech Connected TV Contextual Targeting
Ad Tech Connected TV Contextual Targeting Mobile and In-App User Identity

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Lotame commissioned global industry research into the challenges facing marketers and publishers in addressing the post-cookie digital advertising landscape. The “Beyond the Cookie: The Future of Advertising for Marketers and Publishers” survey report informs, inspires, and educates both sides of the table on what each one needs, wants, and hopes for the future of our industry.

  • Lotame surveyed 200+ UK marketers and publishers about their plans for the post-cookie advertising landscape.
  • Two-thirds of marketers see the future of identity embracing multiple, interoperable identity solutions.
  • Contextual targeting is divisive. Marketers don't believe it's a sufficient replacement for audience targeting. 
Download Beyond the Cookie: What the Future of Advertising Should Look Like

By Chris Hogg, Managing Director EMEA

Lotame

Lotame is the world’s leading unstacked data solutions company, helping publishers, marketers and agencies find new customers, increase engagement, and grow revenue through audience data.

Posted on: Wednesday 14 April 2021

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