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Commerce media has undoubtedly been one of the most eagerly discussed emerging sectors in the advertising industry over the last year - PubMatic's new guide explores the opportunities
Global and local brands are keenly exploring how to advertise through the channel. With the deprecation of third-party cookies on the horizon, commerce media also offers advertisers a data-driven alternative to other digital channels. By establishing secure data partnerships with retailers, advertisers can achieve the precision of cookie-based targeting and benefit from consistent processes and standardised reporting metrics, both of which are crucial to keeping up with a changing landscape.
PubMatic has produced this new guide to help you explore:
- What advertisers want when it comes to commerce media
- The current commerce media opportunities for media buyers
- The role of commerce media data
- Best practices for commerce media campaigns
- Industry expert's opinions on the future of commerce media
By Harpreet Kallah, Senior Marketing Manager, EMEA
PubMatic
PubMatic (Nasdaq: PUBM) is an independent technology company maximizing customer value by delivering digital advertising’s supply chain of the future. PubMatic’s sell-side platform empowers the world’s leading digital content creators across the open internet to control access to their inventory and increase monetization by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices. Since 2006, our infrastructure-driven approach has allowed for the efficient processing and utilization of data in real-time. By delivering scalable and flexible programmatic innovation, we improve outcomes for our customers while championing a vibrant and transparent digital advertising supply chain. PubMatic’s commerce offering is a holistic solution for commerce media networks and advertisers. It brings together onsite and offsite capabilities powered by PubMatic’s owned and operated infrastructure. Commerce media networks and shopper marketers no longer need to rely on multiple, sales-driven point solutions that result in opaque and inefficient advertising activations.
PubMatic’s commerce media offering includes the Convert and Connect solutions. Convert solves for commerce media networks and buyers interested in running media with them on their properties as well as leveraging commerce data to reach audiences across the open internet in one-to-one relationships. With the Convert platform, commerce media networks can convert their media inventory and data assets into scalable and durable revenue streams through one-to-one relationships with their advertisers. Buyers can transform shoppers into customers through one unified platform with high-conversion ad campaigns across sponsored product listings and display on commerce properties and multiple formats across omnichannel inventory through audience extension. For commerce media networks and buyers interested in leveraging commerce data to reach audiences across the open internet in one-to-many relationships, PubMatic’s Connect provides the ability for campaign extension at scale. PubMatic is a registered trademark of PubMatic, Inc. Other trademarks are the property of their respective owners.
