Capturing The Ears: Best Practices for Ensuring your Message is Heard

In today’s fast-moving, mobile-first world, capturing the attention of your target audience can be a challenge.  In this report, Veritonic provides an overview of the tremendous opportunity that audio and podcasting provide in reaching target audiences in the right place and at the right time. It provides insight into the measurement technology and metrics that top brands and advertisers are using to ensure that their audio creative stands out from the competition and most important, captures the attention of target audiences.  With the ability to test and score audio assets of every kind for overall resonance, attention, recall, intent, authenticity, familiarity, and more, advertisers and brands can rest assured that their audio creative will not only capture the attention of their target audience but will resonate with them and inspire action.