Adsquare’s UK General Manager, Andy Beames, explains its future-proof geo-contextual targeting solutions and how advertisers can leverage spatial and consumer mobility data to continue reaching audiences at scale in a privacy-first world
The ad tech industry must ready itself for a new privacy-centric future. The key question is this: in a world without ad trackers, how can advertisers continue to reach their target audiences at scale? The answer, as set out in this presentation, is for the industry to double down on context-based marketing by enriching it with spatial and geo-located audience data. The model gives all the benefits of digital personalisation with none of the privacy downsides.
Learn about the advertising impact when targeting in the context of location.
Discover what is possible when time, movement and spatial data intersect.
Understand the future-proof methodology behind Geo-Contextual Targeting.
For even more input, you can download our Whitepaper on Location Context 2.0.
Posted on: Tuesday 20 July 2021
