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Contextual Advertising 101, from Seedtag

Season 1, Episode 1

Tags:

Ad Tech Attention Brand Safety
Ad Tech Attention Brand Safety Contextual Targeting Measurement

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Introducing the Contextual Advertising 101 podcast, your crash course in contextual advertising. This podcast is hosted by Dal Gill, VP Global Partnerships at Seedtag and Emilia Kirk Global Head of Growth at Seedtag.

This initial episode starts with Dal and Emilia introducing themselves and explaining their roles, expertise, and backgrounds at Seedtag.

Then, the pair discuss the background around cookies. The two explain contextual advertising, discussing how contextual differs from behavioural targeting and what the key differences are. We also learn about the quality contextual advertising strategies.

Do you want to learn more about contextual advertising? Tune in to this first episode of the Contextual Advertising 101 podcast to learn all about contextual. Then, keep listening to discover everything surrounding the topic, from brand suitability to cookieless advertising.

Listen here

By Dal Gill, VP Global Partnerships

Seedtag

Seedtag is the leading Contextual Advertising Company that creates highly impactful and engaging solutions for relevant premium visual content, powering targeting and returns for top publishers and the finest brands.

Posted on: Thursday 1 September 2022

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