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Covatic introduces A-Type: ATT-safe ID-less audience segmentation

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Ad Tech Mobile and In-App Transparency
Ad Tech Mobile and In-App Transparency User Identity

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Nick Pinks, CEO of Covatic, and Chief Product Officer, Daniel Pike, introduce Covatic A-Type: an audience segmentation solution that does not rely on IDs or third-party cookies and is GDPR, CCPA and Apple ATT safe

Understanding, segmenting and targeting online audiences is critical to today’s advertising economy. But the industry has a privacy problem. And it needs to change fast because Apple, Google, regulators and consumers are all taking a stand. 

At Covatic, our products have always placed privacy first and our new A-Type product brings this same philosophy to digital advertising.

Through our association with Techstars and Comcast, we’ve created a future-proof solution that uses on-device processing to meet the needs of publishers and advertisers alike. It is GDPR, CCPA and Apple ATT safe. It doesn’t rely on third-party cookies and does not even need users to log in.  

Hear how Covatic A-Type works and watch a live demonstration of this ID-less technology which enables publishers and brands to use industry recognised socio-demographic insights to create audiences without exposing any personal data.

Get in touch with Covatic for more information on [email protected]

By Daniel Pike, Chief Product Officer

Covatic

Private by design segmentation.

Covatic’s ID-less, privacy-first technology enables publishers and brands to understand their customers’ daily routines and serve personalised, targeted advertisements, content and notifications—targeting not just a profile but also the real-world context in which the message is received.

This video is part of a series highlighting User ID solutions from our members. Find out more about User ID solutions and how to prepare for the end of third-party cookies here. Pressing play on the video above will set a third-party cookie. Please read our privacy & cookie policy for more information.

Posted on: Tuesday 20 July 2021

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