Back to Member Vault

Decoding the On Demand TV Landscape

Tags:

Ad Tech Connected TV Market Overview
Ad Tech Connected TV Market Overview Video

This content was created by an IAB UK member

Members of IAB UK can contribute to the Member Vault. Log in to submit your content.

A guide to streaming behaviours across Europe, Samsung TV Plus and what it means for advertisers. 

TV is now going through the most substantial change in its history in the same way that mobile moved from the old analogue world to smart, internet connected devices in the 2000s. Smart, internet connected TVs are changing content consumption. People's TV watching habits are more fragmented than ever. But with change, comes opportunity, allowing advertisers to reach audiences in new and more sophisticated ways than before.  

This paper explores:

  • Must-Know Definitions
  • The Rise of Video On Demand & Shifts In Content Consumption
  • Video On Demand Viewership Across Europe: Key Trends
  • Rise of AVOD and the Advertising Opportunity
  • A peek Into Samsung TV Plus Audiences
  • Reaching Streamers With Samsung TV Plus
Download The Guide

By Samsung Ads, Europe

Samsung Ads

Samsung Ads delivers Advanced TV advertising, at scale. Samsung Ads provides the holistic view advertisers need, connecting linear, OTT, and gaming to help brands see the total advanced TV picture.

Launched in 2015, Samsung Ads has offices in the U.S., Canada, UK, Germany, Australia, India, Brazil & Mexico and South Korea. Samsung Ads is a division of Samsung Electronics and is the #1 TV manufacturer globally.

Get in touch ad [email protected]

Posted on: Thursday 8 July 2021

IAB UK Chatbot

Hi, I'm NORI

As the IAB’s AI-powered chatbot, I’m here to help IAB members understand everything about the world of digital advertising. You must be an IAB member to ask a question. To get started, either log into your account or create one below.

Sign Up Log In

Are you sure you want to clear your chat history?

No
IAB chatbot icon