Luc Benyon of Nexxen examines the dual-screening phenomenon, exploring how often viewers use phones while watching TV, their activities, and how brands can capitalise on this behaviour
What’s really going on when we dual screen?
- How often do people use their phone when they watch TV?
- What are people doing on their phone when they Dual Screen?
- How much shopping takes place on mobile as a result of TV ads?
And how can we activate on those learnings?
We’ve all done it: relaxing on the sofa, your mind wanders, and you reach for your phone. There’s an irresistable pull from our handheld devices that, despite TV offering the most compelling content, is unignorable.
But what do we do when we second screen, and how can brands tap into this ubiquitous behaviour? In this report we’ll dive into the details of this very 21st Century action, and discover what’s really going on when we dual screen.
We’ll explore how the TV can provide a powerful jumping off point for search. And how an omni-channel strategy can make the most of both devices in tandem. Methodology We conducted an online survey with sample sourced using a Toluna panel. The sample was 1,565 UK citizens, who watch TV shows and films.
Posted on: Monday 4 November 2024
