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Effective omnichannel campaign measurement

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Effectiveness Measurement Video
Effectiveness Measurement Video

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How do you know what's really working when it comes to omnichannel campaigns? On Device Research explores 

Omnichannel campaigns continue to increase as the media landscape fragments further, but how do you know what's really working? In our latest academy video, we speak with Sarah Robson, Global Head of Advertising Effectiveness at On Device Research and explore the rise of Omnichannel campaigns and the latest solutions for their effective measurement.

By Lisa Miles, Marketing Manager

On Device Research

On Device Research is a brand measurement company leveraging advanced technical capabilities to measure and enhance brand effectiveness studies. As a result, we provide brands with informed, actionable and relevant insight that drives better campaign understanding and positive results across the digital advertising industry.

Posted on: Wednesday 7 December 2022

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