Exchange of the future: Index Exchange scales its omnichannel capabilities

In the nearly two decades since we started our company, the focus has been to set the standard for the industry-from inventory quality to transparency, to the continued pursuit of a level playing field for all to transact in. We’ve innovated by collaborating with our customers and partners to unlock ad tech’s full potential. Now, it’s time to introduce the new Index. 

We’re living through seismic changes in the industry as consumers’ digital behaviour shifts and we prepare for a world without third-party cookies and limited device identifiers. Today’s experience makers—publishers, app creators, streaming providers, and the marketers who reach their audiences through them—are constantly building and scaling across every channel. 

The stakes have never been higher. 

That’s why we recognised the need to reimagine our entire exchange architecture. Today, we’re excited to share another milestone in Index’s history: the debut of our new modernised and scalable exchange.