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Eyes Wide Open: exploring attention & carbon emissions

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Attention Brand Safety Consumer Behaviour
Attention Brand Safety Consumer Behaviour Diversity & Inclusion Mobile and In-App Social Media User Experience Video

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WeAre8 presents a new study ‘Eyes Wide Open’ with Lumen, that explores the attention metrics behind social media advertising and provides preliminary insights, powered by Scope3 data, into how much attention is generated relative to carbon emissions when delivering an advert

Open your eyes to the future of attention metrics behind social media advertising and how delivering ads in a responsible way that puts people and the planet first makes them impossible to miss!

The research study was undertaken by Lumen Research for WeAre8 and was conducted with the aim of understanding the following:

  1. Attention: How much attention do ads on WeAre8 generate vs. other social platforms? Average time attentive is 4.7x more than other social platforms
     
  2. Carbon cost: What is the 'carbon cost of attention' when advertising on WeAre8 compared to other platforms? Up to 31x more attention for every gram of CO2 emitted 
     
  3. Brand outcomes: Does the unique ad delivery model on WeAre8 drive brand recall, choice and perception? 83% average brand recall with almost 20% average brand uplift

To see the full report, visit https://www.weare8.com/eyes-wide-open and contact a member of the WeAre8 team.

By Sophie Pluck, Marketing Director - B2B

WeAre8

WeAre8 is the social platform that celebrates and champions good in the world. It has been created to unite and reconnect millions of brands and people, all with the common goal to collectively make the world a better place.

The ground-breaking social app and digital advertising platform has a visionary new business model that does not tolerate hate, puts money in people's wallet, is good for the planet and makes donations to charities. The platform’s 8Citizens are encouraged to spend just 8 minutes on the app every day, inspiring them to see the world with fresh eyes and build more meaningful connections with themselves, each other and the planet.

The company is growing globally following a successful launch in the UK, Series-B funding and a Crowdcube campaign. WeAre8 is led by serial tech entrepreneur, CEO and Founder, Sue Fennessy. WeAre8 is IAB Gold Standard Certified 2.0 and is certified as a B-Corporation, joining the growing cohort of world-class companies seeking the highest standards of social and environmental impact.

Posted on: Wednesday 19 April 2023

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