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Audiomob's 'Play On' report delves into the power of using audio ads and its benefits vs other forms of digital advertising
As the advertising and gaming industries see rapid growth, with over 3 billion mobile gamers worldwide, in-game ads are becoming increasingly more powerful tools for helping advertisers and marketers reach and engage with audiences.
This report is designed for those who are interested in learning more about in-game audio ad formats, including the latest advancements, growth trends, opportunities in the advertising industry, and the global mobile gaming audience. Explore the opportunities for in-game audio ads and their future use, and take a look at the extensive insights into the current mobile gaming landscape.
By James Moore, Copywriter
Audiomob
Founded by ‘Forbes 30 Under 30’ awardees Christian Facey and Wilfrid Obeng, Audiomob is a leading global adtech solution provider for the mobile gaming market. Backed by some of the largest investors in adtech, such as Google, LightSpeed Ventures, and Makers Fund, Audiomob has raised over $16 million in funding and is valued at over $110 million.
Audiomob's patented technology allows game developers to seamlessly insert audio adverts into their games. By focusing on audio-only adverts, developers can monetize their games without disrupting the player’s gaming experience. This creates a better ad ecosystem for developers, advertisers, and players. One that gives players more control over when and how they experience in-game ads, encouraging them to Play OnTM uninterrupted for longer.
Audiomob's industry-leading ad solutions earned it the StartUp of the Year award in 2022. In the same year, Audiomob received a nomination for the renowned Drum Awards, in collaboration with Proctor & Gamble.
