Gaming audiences & advertising opportunities

Gaming has become a global phenomenon with 3.38 billion players, presenting diverse advertising opportunities across platforms and demographics.

Key themes explored here include:

• The global gaming market: With over 3 billion gamers worldwide, gaming has become mainstream entertainment across generations
   
• Audience demographics: While younger generations like Gen Z and Millennials are highly engaged, gaming appeals to a broad age range. Gamers are highly attentive and in a decision-making state while playing, making them more responsive to content and ads in the gaming environment
   
• Cross-platform engagement: Nearly 50% of gamers play across multiple platforms (mobile, console, PC), with tri-platform players being particularly valuable due to their high engagement and spending
   
• Beyond play: Gaming engagement extends to viewing content, socialising, and participating in gaming communities
   
• Spending habits: Younger players are more likely to spend on games, with in-game purchases and subscriptions being popular monetisation methods
   
• Advertising opportunities: The gaming ecosystem offers diverse advertising channels, from in-game ads to partnerships with streamers and esports events
   
• Brand discovery: Many gamers, especially younger ones, report discovering new brands through gaming experiences
   
• Challenges and strategies: The guide outlines ways for brands to navigate the gaming economy, including leveraging streaming platforms, using data-driven personas, and collaborating with influencers

This ebook provides valuable insights for marketers and brands looking to tap into and capture the attention of this vast and engaged gaming audience across various platforms and demographics.

Enter the game: Download ebook