This content was created by an IAB UK member
Members of IAB UK can contribute to the Member Vault. Log in to submit your content.
Want to connect with the next generation of consumers before brand loyalties are set in stone?
The latest report by Anzu and SuperAwesome, Gaming The Future: How To Make An Impact With Younger Audiences, reveals how in-game advertising is shaping consumer behavior and building brand affinity among younger audiences.
What's inside?
- The true impact gaming has on younger audiences and why they’re crucial for brand growth
- How these young consumers influence household decisions and spending
- Why gaming is a powerful channel for boosting your omnichannel campaigns amongst these highly influential audiences
Get your free copy here.
By Daria Sokoldan, MarCom Manager
Anzu.io
Anzu is the most advanced intrinsic in-game ad solution for mobile, PC, and console. Anzu’s in-game ads put players first and help advertisers reach audiences programmatically in a non-disruptive and highly engaging way. A patented 3D ad tracking engine, the first to bring viewability measurement in-game, and partnerships with trusted AdTech vendors make Anzu the preferred in-game advertising partner.
Backed by WPP, Sony Innovation Fund, NBCUniversal, Samsung Next, Bandai Namco Entertainment 021 Fund, PayPal Ventures and many other prominent investors, Anzu is on a mission to make advertising in games better. Learn more.
