Back to Member Vault

Guide for Agencies: How to Create a Gold-Medal Marketing Strategy

Tags:

Ad Tech Affiliate Marketing Consumer Behaviour
Ad Tech Affiliate Marketing Consumer Behaviour Ecommerce Gaming Search Social Media User Experience User Identity

This content was created by an IAB UK member

Members of IAB UK can contribute to the Member Vault. Log in to submit your content.

With just a few days to go before the opening ceremony, we’re examining the most powerful digitally-driven and people-centric marketing efforts around this summer’s Games. We’ll also give you a plan to help you craft your own Olympics-worthy marketing campaign using Similarweb’s digital marketing intelligence. Three, two, one, go!    

With digital trends accelerating, data-driven marketing strategies can help you achieve improved results for your clients. Using data and insights, you can develop and optimize your campaigns to target specific audiences more effectively. This guide will walk you through how you can anticipate changes in the market caused by seasonal events like the Tokyo 2020 Olympics. Ready to build a gold-medal marketing strategy based on real user data? Let’s go!

By Adi Krysler, Web Executive

SimilarWeb

We empower you with the insights you need to win your market. Similarweb gives you global multi-device market intelligence to understand, track and grow your digital market share.

Posted on: Thursday 29 July 2021

IAB UK Chatbot

Close Chat

Hi, I'm NORI

As the IAB’s AI-powered chatbot, I’m here to help IAB members understand everything about the world of digital advertising. You must be an IAB member to ask a question. To get started, either log into your account or create one below.

Are you sure you want to clear your chat history?

No
IAB chatbot icon