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Holiday Campaign Playbook: Sleigh the Competition

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Consumer Behaviour Contextual Targeting Effectiveness
Consumer Behaviour Contextual Targeting Effectiveness Market Overview Measurement Search Social Media Transparency User Experience

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It’s the most wonderful time of the year.

The holidays are the gift that keeps on giving to any company with a digital presence. From virtual Friendsgiving to eCommerce shopping sprees, there’s plenty to be jolly about if you have a business online. Still, there are loads of competitors out there trying to grab a piece of the seasonal special customer pie. After all, global internet traffic climbed 20% October to January 2020 YoY alone. To sleigh the competition, you need a campaign founded in data and backed by real-time insights. We’ll walk you through three holiday campaigns that made a lasting impression last year to show you how to plan, execute, and make the most of your holiday marketing campaigns even when the season’s over

This report is based on data pulled using Similarweb Digital Research Intelligence. Insights are primarily based on performance data for the 2020 holiday season and through Q2 2021.

By Molly Winik, Content Marketing Manager

SimilarWeb

We empower you with the insights you need to win your market. SimilarWeb gives you global multi-device market intelligence to understand, track and grow your digital market share.

Posted on: Monday 31 January 2022

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