Back to Member Vault

How can marketers leverage Discord?

Tags:

Consumer Behaviour Social Media
Consumer Behaviour Social Media

This content was created by an IAB UK member

Members of IAB UK can contribute to the Member Vault. Log in to submit your content.

ROAST's Insight Team have pulled together a deep dive into the VoIP and instant messaging social platform, Discord

Discord is a VoIP and instant messaging social platform and app that has increasingly gained traction in recent years. As Discord expands from its primary gaming audience, ROAST’s Insights team have done a deepdive on:

  • What is Discord?
  • Key uses and features
  • Who is using Discord?
  • Where is Discord most popular?
  • How can marketers use Discord?

By Alex Sheppard, Insights Executive

ROAST

ROAST is a performance and media agency. Our goal is simple, to increase the return on your advertising spend (ROAS). We offer full-service digital marketing including SEO | PPC | Search Strategy | Planning | Content Campaigns | Display | Programmatic | Paid Social | CX | CRO | Digital Strategy and Planning | OOH.

Posted on: Thursday 29 June 2023

IAB UK Chatbot

Close Chat

Hi, I'm NORI

As the IAB’s AI-powered chatbot, I’m here to help IAB members understand everything about the world of digital advertising. You must be an IAB member to ask a question. To get started, either log into your account or create one below.

Are you sure you want to clear your chat history?

No
IAB chatbot icon