How creativity can supercharge attention and brand outcomes

Key findings include: 

• Video content is the most effective at boosting attention and brand uplift, with creatives featuring real people providing a significant attention boost.
• Evoking specific emotions significantly moves brand perceptions and lifts intent.

• Ads on WeTransfer provide 68% more brand recall than an equivalent YouTube ad and 32x better purchase intent than an Instagram feed ad

Download the report to find out why WeTransfer drives attention more effectively than other major platforms (e.g., TV, YouTube, Instagram, Display), leading to better brand outcomes and perceptions.

In order to understand what truly has an impact on objectives such as brand perceptions and purchase intent, we ran a series of eye-tracking studies on different creative executions—helping us to understand what truly engages our audience, and has the best chance at changing their behaviour.

This white paper is a collaboration between WeTransfer and Lumen Research.