Back to Member Vault

How to master social media advertising

Tags:

Ad Tech Effectiveness Social Media
Ad Tech Effectiveness Social Media

This content was created by an IAB UK member

Members of IAB UK can contribute to the Member Vault. Log in to submit your content.

Learn about social targeting and how high-quality audience data can support your investments in social advertising and optimise campaign performance with Eyeota's guide 

Eyeota's new 'How to Master Social Media Advertising' guide discusses everything you need to know about social targeting, including:

  • How to enhance social media marketing with audience data
  • Reasons to use audience data for social media marketing
  • How two auto brands made audience data work for them
  • Simple steps to better social marketing and advertising

By Rian Kavanagh, Senior Marketing Analyst

Eyeota

Eyeota is here to help you make sense of data. At Eyeota, our team of data scientists and audience experts work with our partners to help them assess their data assets and business objectives, whether it be for digital advertising, insights on your audience, research enhancement, bringing offline data online, distribution of your data in a controlled manner...the list of possibilities goes on and on. And those endless possibilities make data so exciting.

Posted on: Tuesday 16 April 2024

IAB UK Chatbot

Close Chat

Hi, I'm NORI

As the IAB’s AI-powered chatbot, I’m here to help IAB members understand everything about the world of digital advertising. You must be an IAB member to ask a question. To get started, either log into your account or create one below.

Are you sure you want to clear your chat history?

No
IAB chatbot icon