How social media is reshaping travel trends

In the first edition of The Drop, The News Movement focuses on the Travel and Hospitality sector. This report unpacks the numbers behind the trends on social and how they have emerged to deliver real insights. 

One of the big trends on social is the rise of bleisure travel (business + leisure), with the market projected to grow by 94% by 2029. As more people extend work trips for leisure, brands that cater to both business and relaxation will have a competitive edge. Additionally, solo travel is booming - Google searches for 'solo travel' have increased by 223% in the last decade, and 69% of travelers plan to take a solo trip this year. The data reflects that social media is driving this trend, making it easier to find inspiration, connect with other travelers, and discover solo-friendly experiences.

Social platforms also play a growing role in trip planning. Gen Z and Millennials are leading the charge, with 69% using Instagram and YouTube for travel inspiration. As short-form video and algorithm-driven recommendations shape travel decisions, brands need to create engaging content and collaborate with creators to stay relevant.

The Drop will continue to track emerging trends, and focus on a different industry every issue. If you're interested in learning more, download the full report. And get in touch with us at [email protected] if you have any questions or feedback.