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Integral Ad Science unpacks one of the latest developments in digital advertising: brand suitability.
To make lasting connections with audiences, advertisers should be able to control what content their ads appear next to. Brand suitability lets advertisers find the relevant environments for their ads. Brand Suitability is more than avoiding ad placements alongside inappropriate online content. It’s about identifying the places that work for a brand to effectively reach its consumers.
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By Livia Shlesman, Marketing Manager
Integral Ad Science
Integral Ad Science (IAS) is a global leader in digital ad verification, ensuring that ads are viewable by real people in safe and suitable environments. IAS’s mission is to be the global benchmark for trust and transparency in digital media quality for the world’s leading brands, publishers and platforms. We do this through data-driven technologies with actionable real-time signals and insight. Founded in 2009 and headquartered in New York, IAS works with thousands of top advertisers and premium publishers worldwide. IAS is part of the Vista Equity Partners portfolio of companies. For more information, visit integralads.com/uk.
