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The importance of measuring advertising passively

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Effectiveness Measurement
Effectiveness Measurement

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On Device Research's latest instalment explains why it's so important to measure advertising passively

Continuing our Back to School series, we explore the importance of measuring advertising passively and gain a greater understanding as to how this leads to more effective advertising analysis. Click below to find out more. 

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By Lisa Miles, Marketing Manager

On Device Research

On Device Research is a global research company leveraging advanced technical capabilities to measure and enhance brand effectiveness studies. As a result, we provide brands with informed, actionable and relevant insight that drives better campaign understanding and positive results across the digital advertising industry.

Posted on: Thursday 9 December 2021

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