Find out how Nano LIIFT (Live Intent Identity Free Targeting) combines live intent data, next gen contextual targeting, and historical performance to deliver your ads in the most relevant, targeted and effective way possible -all without the use of cookies, or any personal identifiers of any kind.
Built to deliver without the use of cookies, or any personal identifiers, including IPs, email addresses or UIDs, Nano are world leaders in privacy-first solutions. Our LIIFT platform (Live Intent Identity Free Targeting) utilises live intent data, and natural language processing to understand complex on-page content to enhance targeting and optimisations in real time, through the use of machine learning.
Harnessing live intent signals enables us to understand how a user arrived at a piece of content and what search term drove them there.
Our next gen contextual understanding and score is derived from a proprietary algorithm which crawls pages and analyses the category, keyword, semantic meaning and sentiment of the on-page content through natural language processing and machine learning.
This non-identifiable data is stored alongside the historical performance data of each and every ad placement so that we know whether a specific placement in a specific page is going to deliver to the right audience, in the right environment (i.e. relevant topic, correct sentiment, brand safe), and drive optimal campaign outcomes. An ad placement with a high historical performance directly aligned to campaign goals will be assigned a high score.
All of this information and scores are analysed during the bid request in order to understand whether to display a client ad or not.
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Posted on: Thursday 14 October 2021
