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It's First-Party Time! Adform's vision for identity explained in 8 minutes

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Ad Tech Transparency User Identity
Ad Tech Transparency User Identity

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Philip Acton, Adform’s UK Country Manager and BeNeFrance, breaks down Adform's vision for identity management for when third-party cookies become obsolete

While Google may have pushed back the deadline for the deprecation of third-party cookies, the outlook for the future of identity management in digital advertising remains the same. Adform's Country Manager, UK, and BeNeFrance, Philip Acton, breaks down how Adform is building an ecosystem based on first-party identity management. 

By Phil Acton, UK Country Manager

Adform

Adform is the only global, independent and fully integrated advertising platform built for modern marketing. Its unique enterprise technology – Adform FLOW – harnesses superior user experience and a scalable, modular, and open architecture, to enable seamless management of the whole campaign lifecycle. It provides clients with enhanced control and transparency across their advertising operations, including ownership of all data from their campaigns. Since 2002, Adform has developed technology to enhance human/machine collaboration and deliver augmented intelligence, thereby amplifying business results for its clients around the world.

This video is part of a series highlighting User ID solutions from our members. Find out more about User ID solutions and how to prepare for the end of third-party cookies here. Pressing play on the video above will set a third-party cookie. Please read our privacy & cookie policy for more information.

Posted on: Monday 26 July 2021

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