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A LiveScore study into the fandom of women's football

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Consumer Behaviour Market Overview
Consumer Behaviour Market Overview

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LiveScore surveyed over 2,000 of its UK app users to further uncover the evolving attitudes, behaviours, and consumption of women’s football and explore its continued rise in popularity 

Within this research we evaluate the following key themes within the women's football landscape:

  • The current appetite for women's football
  • Its growth over the past five years
  • International and domestic popularity
  • Brands in women's football

By James Allan, Commercial Insight Executive

LiveScore

LiveScore™ was founded in 1998 and has evolved to become one of the world’s best loved sports media brands. As part of LiveScore Group, the brand has seen substantial growth with over 50 million daily users across more than 200 global territories. 

For more than two decades it has been an essential part of the match-day experience for football fans, the hero LiveScore app delivers world-class content and editorial alongside the fastest and most reliable updates on the matches that matter to them.

The latest edition of the app features lightning-fast notifications aggregated and curated news feeds and even post-match highlights of English Premier League matches. 

Combined with advanced player profiles, rich team stats, and live highlights, the LiveScore app has created a seamless experience for its ever-growing user base.


 

Posted on: Tuesday 25 July 2023

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