Are you ready to elevate your marketing game? Dive into the world of audience insights and learn how they can give your ads the competitive edge, in this episode of Marketing Beat’s, Marketing Bites, sponsored by Microsoft Advertising.
Join host Morag Cuddeford-Jones as she chats with two industry experts: Xanthe Pickford-Avery, Head of Search at the 7stars, and Thom Arkestaal, Director of Advertising Insights at Microsoft Advertising. Together, they unravel the complexities of consumer data and its impact on advertising.
What you’ll learn:
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Consumer Choice and Ad Relevance: Discover how consumers' choices are shaping the future of digital advertising and why ad blocker usage is on the decline.
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Demographics and Trust: Learn about the varying levels of trust in ads across different age groups and how this affects your advertising strategy.
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The Importance of Timing: Understand the critical role of timing in advertising and how early engagement can lead to higher conversions.
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Brand Recognition and Competitor Insights: Find out why brand recognition is more important than ever and how to stay ahead of your competitors.
Whether you're a seasoned marketer or just starting out, this episode is a must-listen for anyone looking to harness the power of data to release new potential in their advertising strategies, to help make your ads more engaging and effective.
Posted on: Tuesday 26 November 2024
