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Mediaocean's 2022 Market Report & 2023 Outlook

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Ad Tech Brand Safety Market Overview
Ad Tech Brand Safety Market Overview Social Media

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Mediaocean's bi-annual report features insights on marketing trends that will impact the coming year as seen by industry leaders

In a survey conducted among 600+ leaders from media providers, advertising agencies, and tech companies, Mediaocean collected insights that focused on key media and marketing trends along with projected advertising investments for 2023. Most notably, the findings show that despite a turbulent year for marketers, and a number of major changes to navigate, there is increasing confidence in the potential for emerging technology solutions to support their objectives. These tools span creative automation, machine learning, cross-platform integrations, and measurement.

This report features insights on marketing trends set to impact the coming year, including:

  • Advertising and media spend growth by channel 
  • Consumer trends influencing marketing activity 
  • Opportunities to improve execution on social  
  • Impact of macroeconomic conditions  
  • Marketing technology innovations
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By Rachel Lyall, Director of Marketing, EMEA and APAC

Mediaocean

Mediaocean is the mission-critical platform for omnichannel advertising. With more than $200 billion in annualized media spend managed through its software, Mediaocean connects brands, agencies, media, technology, and data. Using AI and machine learning technology to control marketing investments and optimize business outcomes, Mediaocean powers campaigns from planning, buying, ad serving, and creative personalization to analysis, optimization, invoices, and payments. Mediaocean employs 1,500 staff across 30 global offices and supports over 100,000 people using its products. Visit www.mediaocean.com for more information.

Posted on: Friday 13 January 2023

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