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Must We CTV? Why marketers can't ignore the big screen

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Ad Tech Connected TV Consumer Behaviour
Ad Tech Connected TV Consumer Behaviour Effectiveness Market Overview Measurement User Experience Video

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Today's media consumption is more fragmented than ever and the role of media is changing, television included. Linear TV and digital meet to offer a more practical, affordable, and effective advertising solution: Connected TV.

In this webinar, you will learn how you can reach more customers by extending your messages to the big screen.

- Why you should consider CTV in your marketing strategy
- How CTV complement other channels
- Which role CTV can play and how to measure its effectiveness
- Tips and best practices

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By Matt Keating, Sales Director UK

VDX.tv

VDX.tv is a global advertising technology company that is transforming the way brands connect with relevant audiences in today’s converging video landscape.

Posted on: Thursday 11 March 2021

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