Back to Member Vault

Navigating Commerce Media 2.0: The market opportunity

Tags:

Ad Tech Consumer Behaviour Ecommerce
Ad Tech Consumer Behaviour Ecommerce Effectiveness Market Overview

This content was created by an IAB UK member

Members of IAB UK can contribute to the Member Vault. Log in to submit your content.

PubMatic's new forecast - with data from MAGNA Global - looks at the global commerce media market opportunity and breaks down revenues by region, emerging channels and more 

Global commerce media advertising ad spend will reach $158 billion this year and will increase to $220 billion in 2027, representing more than 20% of global advertising revenues, according to MAGNA Global. With such an influx of dollars heading into the wider commerce media space, advertisers need to think critically about how to maximise their media investments and commerce companies need enhanced media strategies. Emerging channels, like offsite, are proving to be impactful as all sides of the ecosystem navigate the next wave of commerce media. The enclosed forecast puts the spotlight on:

  • The global commerce media market opportunity
  • Revenues by region
  • Revenues by onsite vs offsite spend
  • Revenues by walled gardens vs open retailer

You can download the full report here. 

By Harpreet Kallah, Senior Marketing Manager, EMEA

PubMatic

PubMatic (Nasdaq: PUBM) is an independent technology company maximising customer value by delivering digital advertising’s supply chain of the future. PubMatic’s sell-side platform empowers the world’s leading digital content creators across the open internet to control access to their inventory and increase monetisation by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices. Since 2006, our infrastructure-driven approach has allowed for the efficient processing and utilization of data in real-time. By delivering scalable and flexible programmatic innovation, we improve outcomes for our customers while championing a vibrant and transparent digital advertising supply chain.

Posted on: Tuesday 23 April 2024