Teads unveils a series of UK consumer insights around Valentine’s Day, looking at the different ways in which people plan to celebrate and what gifts they will buy their loved ones
According to the ‘Charm your way to hearts and sales’ research, relationship status impacts romantic intentions, with 85% of people in relationships in the UK planning to celebrate Valentine’s Day in 2025, whereas 39% of married people don’t intend to celebrate. The data highlights the importance of targeting and tailored ad messages for brands’ Valentine’s campaigns.
Anticipation and preparations make the 14th of February very special, and looking for romantic gifts is an essential aspect of the pre-Valentine’s period. This is also a great opportunity for brands to connect with those looking for inspiration in the days leading up to Valentine’s Day.
The majority of people who celebrate this day tend to get presents for their loved ones, but their choices vary widely, with cards topping the charts, followed by chocolates, flowers, fragrances, food, clothing and jewellery.
The survey finds that food forms a key part of Valentine’s celebrations, with 17% of married people in the UK planning to gift food to loved ones. What’s more, 40% of people in the UK plan to cook a special meal at home on Valentine’s Day in 2025. However, people over 55s more inclined to do so than younger generations. Instead, 18-34-year-olds prefer eating out on Valentine’s Day.
Takeaway food has also become a popular choice of people in the UK on Valentine’s Day. This opens up opportunities for delivery services and restaurants to create actionable ad experiences during this period.
To learn more about UK consumer attitudes and gifting plans for Valentine's Day in 2025, download the full report.
Posted on: Monday 27 January 2025
