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Podcast consumption on YouTube by Veritonic

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Ad Tech Attention Audio and Voice
Ad Tech Attention Audio and Voice Consumer Behaviour Measurement Mobile and In-App

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Almost half of podcast consumers in the U.S. report watching their favourite podcasts at least once per week on YouTube. Download Veritonic's infographic for more insights

An impressive 78% of podcast listeners who are aware of YouTube have actively utilised its free version to consume podcasts.

As a measurement provider, it’s important that we not only understand that podcast listening is happening on YouTube and can measure it, but how and why consumers are listening there. With this in mind, we are pleased to unveil new data into U.S. podcast listeners' use of YouTube to consume their favorite shows.

Here is what we uncovered...

Download infographic: Podcast listening on YouTube2.54 MB

By Kristin Charron, VP, Marketing

Veritonic

World-renowned brands, agencies, publishers, and platforms rely on Veritonic’s comprehensive audio analytics and research platform to research, test, and measure the ROI of their audio assets and campaigns pre-market, in-market, and post-campaign. The resulting insight enables clients to gain confidence in their audio investment, mitigate risk through optimization, and increase their return as they engage consumers with compelling audio experiences. For more information, visit https://www.veritonic.com.

Posted on: Tuesday 18 June 2024