This new guide from Index Exchange will help you compare new solutions and proactively prepare for success in our privacy-first future.
The demise of third-party identifiers and evolving privacy regulations have wide-ranging implications for the future of addressability. A privacy-centric future is not only inevitable, but ultimately the right path forward as we take the proper measures to uphold consumer trust.
Now is the time to transform how we reach and measure audiences across the open web.
The good news? There's a substantial opportunity today to test new solutions and improve addressability in cookie-restricted environments. From understanding the existing opportunities to selecting the right solutions, this guide will help you bolster your addressability strategy and proactively prepare for success in the future.
Download the guide here to learn:
- How we got to the current state of addressability
- The solutions that will replace third-party cookies and device identifiers
- How to optimise for authenticated and non-authenticated audiences with an addressability portfolio
- The steps publishers and marketers can take today to improve addressability
Posted on: Monday 22 August 2022
