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Publisher and Identity Resolution: Case Studies & Tactics

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Contextual Targeting User Identity
Contextual Targeting User Identity

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PubMatic and Digiday explore how publishers are working to solve cookie-less addressability challenges, highlighting the success stories they are seeing from their testing journey so far

The deprecation of third-party cookies and Apple’s new user privacy updates are pushing web and mobile app publishers to experiment with new approaches to audience addressability in 2021. Already, as they test new identity solutions with the goal of increasing efficiency and achieving scale, publishers are beginning to see which methods are delivering the most promise — and value.

Tapping insights from experts, this new PubMatic and Digiday report explores how publishers are working to solve cookie-less addressability challenges, highlighting the success stories they are seeing from their testing journey so far.

Download this report to learn about:

  • ID solutions that have delivered value for publishers
  • Best practices for approaching cookieless targeting
  • Qualities that publishers are seeking out in vendors to prepare for post-cookies addressability
Download the report here

By Maria Shcheglakova, EMEA Marketing Director

PubMatic

PubMatic, Inc. (Nasdaq: PUBM) delivers superior revenue to publishers by being a sell-side platform of choice for agencies and advertisers. The PubMatic platform empowers independent app developers and publishers to maximize their digital advertising monetization while enabling advertisers to increase ROI by reaching and engaging their target audiences in brand-safe, premium environments across ad formats and devices. Since 2006, PubMatic has created an efficient, global infrastructure and remains at the forefront of programmatic innovation. PubMatic operates 14 offices and eight data centers worldwide.

Posted on: Thursday 1 July 2021

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