Reading the Nation, A Year in Review

2021 saw UK audiences online continue to engage in higher numbers and more frequently with the quality editorially-governed publisher environments that both brands and consumers know and love. Month by month throughout last year, the content consumption habits of The Ozone Project’s nationwide audience of online adults is summarised in 'Reading the Nation, A Year in Review'.

Looking back at the most notable trends - from January's healthy living boom and exploding sport engagement across the summer to a national focus on sustainability during COP26 and Bond's blockbuster movie audience - 'Reading the Nation, A Year in Review' highlights the seasonal events and topicality that captured reader attention where it was its most concentrated.

While a retrospective by design, applying insights from the trends identified is being used to inform the planning, activation and effectiveness of digital advertising.

‘Reading the Nation, A Year in Review’ has been created by only using The Ozone Project’s fully compliant, legitimately-sourced, first party, publisher-owned data.

As an advertising platform built and owned by publishers, Ozone is in the unique position of having unrivalled access to the very best in first-party, cross-publisher, reader consumption data. The depth and richness of Ozone’s dataset is derived from:

• Monthly reach of 99% of UK online adults (Source: Comscore)
• 250+ premium publisher domains
• 1.4bn+ monthly page views of editorial content

‘Reading The Nation, A Year In Review’ applies our unique real-world, cross publisher first-party data to their marketing.

• Provides 360° view of consumer behaviour across the premium web
• Only uses fully compliant, legitimately-sourced, first party, publisher-owned data
• Based on 100% real-world, constantly refreshed data – not panel sourced