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Reframing ad tech with revolutionary in-image advertising

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Ad Tech Attention Contextual Targeting
Ad Tech Attention Contextual Targeting Gaming User Identity

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How can marketers harness the power of contextual in a world without third-party cookies? SmartFrame’s new whitepaper breaks it down

SmartFrame has developed a new whitepaper that outlines seismic changes in the digital advertising industry - including the demise of the cookie, increasing privacy legislation and the rise of other advertising formats.

This paper illustrates how marketers and advertisers can harness the power of revolutionary new in-image contextual ad tech to create more meaningful advertising that strikes a resonance with consumers from the very first interaction.

 

Download the whitepaper to learn

  • What's changing and why
  • How might contextual targeting fill the cookie void
  • The differences between in-image ad tech vendors
  • The alternatives to cookies
  • How the rise of attention economy might shape future metrics
  • How contextual advertising is forecast to take centre stage in ad revenues

Download SmartFrame’s whitepaper ‘The Rise of Contextual Targeting in a Cookieless World’ here.

By SmartFrame, Marketing Manager

Founded in 2015, SmartFrame Technologies is a London-based software provider that’s redefining the digital image standard. Its SmartFrame platform allows content owners and brands to protect their assets and present them in the best possible way, while also allowing publishers to source and embed high-quality images, and for everyone involved to generate new revenue streams by way of in-image advertising. Find out more.

Posted on: Monday 25 April 2022

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